accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn 4977550256203696919-blid-7327233879052207912
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Create custom parameters for advanced tracking
Custom parameters are an advanced type of URL parameter that you can add to your ad’s landing page URLs. Unlike ValueTrack parameters, you can choose what values your custom parameters record once someone clicks on your ad.This article explains the steps you’ll need to take to set up custom parameters at different levels of your account.
Before you begin
If you’re not familiar with tracking in Google Ads or ValueTrack parameters, consider reviewing About tracking in Google Ads and Using ValueTrack parameters in your tracking template before getting started.Instructions for setting up custom parameters
Step 1: Choose a level
You can create up to 8 custom parameters at any level of your account except for the account level. If your custom parameters use the same name, Google Ads will use the most specific custom parameter that you create. This means that if you create a custom parameter for an ad group (e.g.{_color}=red) and a custom parameter for one of the ads within that ad group (e.g. {_color}=blue), Google Ads will use the ad-level custom parameter ({_color}=blue).Step 2: Define your custom parameters
Custom parameters consist of two parts:- Name: Up to 16 alphanumeric characters
- Value: Up to 250 characters; can contain any characters (including | ; _ / ^ ( !), as well as ValueTrack parameters
{_mykwid}=1234.Step 3: Add your custom parameter in the “Custom parameter” field
The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more
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