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1. 
   New call-to-action extension available for video ads

   December 11, 2018

   Making videos interactive with features like end screens and a call-to-action helps viewers learn about your brand or service and take relevant actions. In an effort to simplify our interactivity features across video ad formats, we will sunset the YouTube call-to-action overlay in January 2019 and introduce a new call-to-action extension. When your primary objective is driving conversions or clicks to your website, we recommend using TrueView for action, our ad format that comes with built-in features like a call-to-action displayed while your ad runs and after it ends. It’s a great example of how interactive elements can enhance viewer engagement and help you better achieve your marketing goals. When you want to offer a call-to-action, but your primary objective is something other than clicks or conversions (such as awareness or consideration), we will offer a new call-to-action extension that can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads.  To promote interaction with organic videos, you may still use end screens and a variety of cards.  Learn how to set up a call-to-action extension for TrueView in-stream campaigns here. An example of a TrueView in-stream ad with new call-to-action extension.   Posted by JR Futrell, Product Manager, Video Ads

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   More language support and new tools for responsive search ads

   December 5, 2018

   Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads. Starting today, responsive search ads are available in 10 additional languages: Danish Dutch Italian Japanese Norwegian Polish Portuguese Russian Swedish Turkish In addition, we’re introducing four new reporting and feedback tools to help you create more effective responsive search ads: See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow. Get real-time feedback on ad strength when creating ads and identify opportunities for improvement before your ads start running.  Review ad strength updates in the Status column to see if your ads are losing impressions or are disapproved.  Import headlines and descriptions from your existing text ads over to your responsive search ads in the same ad group. This tool will roll out in the coming weeks, and will make it easier to increase ad performance. Best Practice: We’ve found that, on average, advertisers who include headlines and descriptions from existing text ads in their responsive search ads see up to 10% more clicks.1 In fact, by writing responsive search ads that use both new and existing ad text copy, Dell saw a 25% lift in clicks and conversions in its gaming campaigns. To get started with responsive search ads, see this helpful guide. Posted by Sylvanus Bent, Product Manager, Google Ads   1. Google Experiment, Global, November 2018

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