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   Introducing seasonality adjustments for Smart Bidding

   August 28, 2019

   Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. Though these strategies already take into consideration seasonality, we know there are key moments for your business when you can anticipate significant shifts in conversion rate, like during sales or when a new product launches. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns. Let’s say you’re planning a flash sale for the weekend. Historically, you’ve seen a 50% increase in conversion rates when you’ve run a similar sale. With seasonality adjustments, you can apply a predicted conversion rate adjustment and Smart Bidding will consider that adjustment for the date range selected, while trying to hit your target CPA. You can learn how to apply a seasonality adjustment in the Google Ads Help Center. Posted by Sagar Shah, Product Manager, Google Ads

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   Filters now available on the Overview page

   August 22, 2019

   The Overview page gives you a summary of your account performance and surfaces important insights at a glance. However, your business is unique and you often want a custom view of your data. We heard your feedback, so starting today, you can filter the Overview page by: Device Campaign Campaign type Campaign status Ad group Ad group status Posted by Raiza Abubakar, Product