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1. 
   YouTube Masthead now available with CPM buying

   July 23, 2019

   After successful beta tests in select markets, the YouTube Masthead is now globally available for all advertisers to buy on a CPM basis. Earlier this year, we introduced the option to purchase the YouTube Masthead on a cost-per-thousand impression (CPM) basis and use advanced audience solutions to customize who sees it. This is in addition to the option to purchase the Masthead on a cost-per-day basis reaching all visitors to the YouTube Home page. To ensure brands can drive the visibility they need on the dates that matter most, the Masthead will remain as a reserved placement. Impressions will be guaranteed across campaign flights that can range from one to seven days. Over the last three months, L'ORÉAL has been testing the CPM Masthead in beta as part of their digital strategy in Germany. Uwe Roschmann, iBeauty Agency Lead, says, “Adding additional targeting options on top of the reach and awareness that a YouTube Masthead drives has been an ideal match to the media strategy of two of L'ORÉAL’s fragrance brands, Diesel and Cacharel, where demographics and audience segmentation play a major role in driving results.” Mocks of a desktop and mobile Masthead from Cacharel.   With premium placement atop the YouTube Home feed, guaranteed reach and the flexibility of CPM buying, the opportunity to drive impact with the Masthead has never been greater. Preview the Masthead with your own content and customizations here. Contact your Google sales team for more details on this placement. Posted by Amy Vaduthalakuzhy, Product Manager, YouTube Ads

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2. 2

   Drive more conversions with TrueView for action on Google video partners

   July 22, 2019

   Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s >Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Promise.  TrueView for action ad shown in mobile in-app interstitial.   With a 90% viewability rate*, Google video partners are helping brands get the business results they need in a cost-efficient way.   Grammarly, the company behind the AI-powered writing assistant, wanted to find additional ways to drive install rates of their extension, while staying within their target CPA. They used TrueView for action on Google video partners to reach new users who were actively researching specific product categories that had proven to work well on YouTube. By opting into Google video partners, Grammarly drove 20% more installs at an 8% lower CPA.   Getting started is simple. For new TrueView for action campaigns, the option to extend your campaign to Google video partners will be selected by default, and for existing campaigns you can simply add Google video partners in your campaign settings. You can also continue leveraging Google audiences you’re already familiar with like Consumer Patterns, Affinity and In-Market Audiences. Learn more about how to opt-in to Google video partners here.  Posted by Armen Mkrtchyan, Product Manager, Video Ads   *Google data, Global, April 2019

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3. 3

   Parallel Tracking will be mandatory for Display ads starting July 31st, 2019

   July 17, 2019

   Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹  As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking for Video campaigns will become available later this year. To learn more about parallel tracking, click here.  Posted by Prashant Nair, Product Manager, Google Ads   ¹ Google Internal Data, September 2018

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4. 4

   Introducing new audiences for Search

   July 17, 2019

   These days, no two customer journeys are alike; some are short and focused, while others span days or even months. Yet, no matter where they are in their journey, people expect ads that are relevant to who they are and what they’re looking for. In fact, 64% of smartphone users now expect to get information specific to them and their situation while using their device.1 That’s why over the last year we’ve rolled out two new products to help you reach the right customers on Google Search in a privacy-safe way: in-market audiences and detailed demographics. Increasing transparency for personalized advertising While we know people prefer ads that are personalized to their needs and interests, we also know they expect these ads to offer transparency and control. As part of our longstanding commitment to user privacy, we recently announced new tools that provide more visibility into the data used to personalize ads and the companies involved in the process. These are in addition to existing tools like Ad Settings, where users can easily update their ads preferences or opt out of ads personalization all together at any time.  Read our personalized advertising policy to learn more about our standards for what data may be collected as well as which interest categories we do not permit advertisers to use on our services.  Reach the right audience with your ads In-market audiences help you connect with people who are actively considering buying your products or services. StubHub, one of the world’s largest ticket marketplaces, wanted to make it easier for fans to find their next event. With in-market audiences for Search, the brand selected audiences like “Event Tickets” to find people who were searching on Google and also likely to purchase tickets. By focusing on these in-market customers, StubHub saw a 50% increase in both clickthrough rate and conversion rate when compared to its normal search traffic. These in-market audiences now represent 20% of the brand's total conversions on Google Search. Detailed demographics lets your further refine who you show ads to. This can help you reach broad segments of the population that share common traits. For example, if you’re looking to reach college students or homeowners who are searching for what you have to offer. Learn more about adding audiences, like in-market audiences or detailed demographics, to your Search campaigns in the Google Ads Help Center. Posted by Tript Singh Lamba, Product Manager, Search Audiences    1Google / Ipsos, Jan. 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, A18+

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5. 5

   New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

   July 2, 2019