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1. 
   Google Ads Editor v1.1: easier to use and loaded with new features

   July 29, 2019

   In March we introduced Google Ads Editor v1.0, which improved the design and usability of our favorite power tool. After listening to your feedback, we’re excited to roll out Google Ads Editor v1.1. Here are the key features: Image picker Working with images can be challenging, especially when you can only upload them one at a time from your desktop. The new image picker allows you to quickly browse and select from previously used images, in addition to selecting images from your desktop. To streamline your workflow, warnings and error checks are surfaced in the thumbnail before you select an image. Dark mode Dark mode is designed for your visual comfort. Whether it’s because you’re spending hours in the tool or want to switch things up, you can activate dark mode by clicking the moon icon in the bottom right-hand corner. To revert back to light mode, simply select the sun icon. IP exclusions You can now add and update IP exclusions, ensuring that your IP exclusion settings are consistent when copying and pasting campaigns. Accounts manager We heard you loud and clear: make managing multiple accounts easier. We’ve added checkboxes in the accounts manager to make it more obvious that you can select and open multiple accounts.  For a complete list of the updates in Google Ads Editor v1.1, visit the Google Ads Editor Help Center. You can download the latest version by opening Google Ads Editor. Posted by Herlen Zoljargal, Product Manager, Google Ads

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2. 2

   Keyword Planner now shows the most relevant keyword ideas

   July 29, 2019

   Keyword Planner helps you research new keyword ideas, get bid estimates, and plan out your Search campaigns.  To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.   In addition to helping you prioritize keyword ideas, we’ve also introduced two other features to give you more control over what keyword ideas show: Website filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website). Brand exclusions: Exclude keyword ideas that include brand terms. All of these changes are enabled for English only, with other languages rolling out later this year. Posted by Jane Kim, Product Manager, Google Ads

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3. 3

   YouTube Masthead now available with CPM buying

   July 23, 2019

   After successful beta tests in select markets, the YouTube Masthead is now globally available for all advertisers to buy on a CPM basis. Earlier this year, we introduced the option to purchase the YouTube Masthead on a cost-per-thousand impression (CPM) basis and use advanced audience solutions to customize who sees it. This is in addition to the option to purchase the Masthead on a cost-per-day basis reaching all visitors to the YouTube Home page. To ensure brands can drive the visibility they need on the dates that matter most, the Masthead will remain as a reserved placement. Impressions will be guaranteed across campaign flights that can range from one to seven days. Over the last three months, L'ORÉAL has been testing the CPM Masthead in beta as part of their digital strategy in Germany. Uwe Roschmann, iBeauty Agency Lead, says, “Adding additional targeting options on top of the reach and awareness that a YouTube Masthead drives has been an ideal match to the media strategy of two of L'ORÉAL’s fragrance brands, Diesel and Cacharel, where demographics and audience segmentation play a major role in driving results.” Mocks of a desktop and mobile Masthead from Cacharel.   With premium placement atop the YouTube Home feed, guaranteed reach and the flexibility of CPM buying, the opportunity to drive impact with the Masthead has never been greater. Preview the Masthead with your own content and customizations here. Contact your Google sales team for more details on this placement. Posted by Amy Vaduthalakuzhy, Product Manager, YouTube Ads

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4. 4

   Drive more conversions with TrueView for action on Google video partners

   July 22, 2019

   Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s >Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Promise.  TrueView for action ad shown in mobile in-app interstitial.   With a 90% viewability rate*, Google video partners are helping brands get the business results they need in a cost-efficient way.   Grammarly, the company behind the AI-powered writing assistant, wanted to find additional ways to drive install rates of their extension, while staying within their target CPA. They used TrueView for action on Google video partners to reach new users who were actively researching specific product categories that had proven to work well on YouTube. By opting into Google video partners, Grammarly drove 20% more installs at an 8% lower CPA.   Getting started is simple. For new TrueView for action campaigns, the option to extend your campaign to Google video partners will be selected by default, and for existing campaigns you can simply add Google video partners in your campaign settings. You can also continue leveraging Google audiences you’re already familiar with like Consumer Patterns, Affinity and In-Market Audiences. Learn more about how to opt-in to Google video partners here.  Posted by Armen Mkrtchyan, Product Manager, Video Ads   *Google data, Global, April 2019

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5. 5

   Parallel Tracking will be mandatory for Display ads starting July 31st, 2019

   July 17, 2019

   Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹  As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking for Video campaigns will become available later this year. To learn more about parallel tracking, click here.  Posted by Prashant Nair, Product Manager, Google Ads   ¹ Google Internal Data, September 2018

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