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1. New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

   July 2, 2019

   App campaigns make it easy to connect your app with app-happy consumers across Google Search, Google Play, YouTube, and over three million sites and apps in our network. And, we’re always exploring new ways to increase the ad inventory available to app advertisers. Starting in July, App ads will start to show for more searches on iOS mobile web browsers. This means app installs and in-app conversion events from iOS browsers will be included in your campaign reporting. This can help you reach more people who are looking for what your app has to offer and can help you improve campaign performance. There is no action required to access this new inventory. App campaigns that are active will automatically include these modeled conversions in Google Ads reporting as part of the ”Conversions” column. Please note that these conversions won’t be available in third party measurement tools. We encourage you to monitor your bids and budgets as there may be fluctuations in performance after these updates go live. Posted by Rahul Oak, Product Manager, App Ads

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   Create and edit responsive search ads in the Google Ads mobile app

   June 20, 2019

   Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (>Android, >iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer. Create and edit responsive search ads You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last minute promotions while on your commute, in line for coffee, or wherever you may be.   Add, review, and edit negative keywords We’re also rolling out other new capabilities and recommendations, previously only available on desktop, to help you manage negative keywords in the app. You can now: Create, review, and edit negative keywords. Add negative keywords directly from the search query results card, based on the queries that are triggering your ads.  Get recommendations to remove conflicting negative keywords that are preventing some of your keywords from showing ads. Download the mobile app (>Android, >iOS) and stay tuned for more updates coming soon. Posted by Adam Herscher, Product Manager, Google Ads

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   See landing page performance from Shopping campaigns on the “Landing pages” page

   June 19, 2019

   A good landing page experience is a key factor in getting conversions from your ad campaigns. The “Landing pages” page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report. You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that the product landing page has been broken since last week. With this insight, you can work with your webmaster to fix the landing page and get your conversions back up. Review your landing page performance from Shopping campaigns on the “Landing pages” page in Google Ads Learn more about optimizing your landing pages here. Posted by Prashant Nair, Product Manager, Google Ads

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   Simplifying portfolio bid strategies

   June 19, 2019

   Portfolio bid strategies are automated, goal-driven strategies that help you optimize bids across multiple campaigns. Based on extensive feedback, we’re streamlining and simplifying two strategies in July. First, we are removing the ability to create Enhanced CPC portfolio strategies. Enable Enhanced CPC directly for individual campaigns instead of using a portfolio strategy. Enhanced CPC on individual campaigns provides the same benefits as portfolio strategies. Individual campaigns are also far more widely used. Later this year, Enhanced CPC portfolios will be converted into individual Enhanced CPC campaigns. Many of you have told us the target spend setting was confusing and that average daily budgets were more useful and straightforward. We’ve listened to your feedback. Moving forward, the target spend setting will no longer be available for new Maximize clicks portfolios. Average daily budgets will be the way to determine spend for campaigns using Maximize clicks portfolio. Later this year, our systems will remove legacy target spend settings and instead use your average daily budget to manage spend. These changes along with the recent deprecation of Target Search Page Location and Target Outranking Share bid strategies are an effort to streamline and simplify your bidding options. Below is a summary of the changes and the recommended replacements: Product Recommended Replacement Portfolio ECPC ECPC at the campaign level Target spend setting for Max Clicks Campaign daily budgets Target Search Page Location Target Outranking Share Target Impression Share bidding strategy   Posted by Sagar Shah, Product Manager, Google Ads

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